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Vast Collection: We have 75,000 certified diamonds and 30 plus setting designs, we are sure you will find that perfect ring of your choice.
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Best Price: Pursuing our mission statement, ours is one of the most competitive pricing you will find in the e market.
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Certification: All our diamonds are certified, mostly by GIA or IGI, the two most respected and trusted diamond grading bodies in the world.
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Availability: If you wish to buy a great diamond with a small carat weight, you will find it here. In a traditional jewelry store this is virtually impossible.
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Easy Navigation: You will not lose your way through this simple and easy site for sure. Please do experience it to believe it!
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Diamond Education: Unlike a traditional brick and mortar store, every step in the navigation here has relevant and extensive educative information on the various elements of a diamond that you can read and proceed to make a decision.
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Extensive Knowledge Base: Since we strongly believe that a knowledge based purchase is always the most satisfying purchase, we have compiled a document with all the information that you will require to make a studied decision.
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Customer Service: For any assistance that you may require we are just a phone call away. We will have our experts answer all your questions before you make a once in a life time decision.
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Immense Experience: Three generations rich experience in the retail diamond business has helped us retain the lead in the e commerce business too, in which we were the pioneers when we started way back in 1998.
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Understanding Customer Needs: The very launch of this site was to overcome the limitations of the brick and mortar store. Here you can add your diamond to a wish list and choose to purchase at a later date. With the email a friend option, consultations with family and friends for their opinion on your choice is much easier, without having to take them along to the store.
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A surprise element: Especially when your purchase is a gift, nothing can match the excitement and surprise of a well packed gift box carrying the gemstone being delivered to your loved ones address: a service that you cannot expect from a traditional store. All this without any additional charges.